Tuesday, November 5, 2013

What is a "Miner's Cut" Diamond

        Jewelry Fashion, like clothing fashion follows certain trends depending on the times. Just as "mini skirts were once fashionable, so were certain diamond shapes & cuts. At one time, the marquis shaped diamond was most popular. However, the shape for a diamond that has remained the most popular for centuries is the round style.
      
       Aside from Clarity, carat weight & color, perhaps the most important to determine the diamonds sparkle is how it is cut. Light Passes through the top or diamond table and is refrected at various angles to produce its sparkle and quality.

       In the 19th and early part of the 20th century a "miner's cut" became popular. This was acheived by cutting the point of the diamond to fit snugly into certain settings. This process however, reduced the refraction of light or the diamonds sparkles. Therefore in today's diamond market, miners cut stone are less desirable and hence, less valuable.

Monday, November 4, 2013

5 Tips on Selling Your Gold Jewelry

1 )  Do Business with someone you trust. A local Jeweler is often best choice rather than a "Fly-by-Night" Group. Be Sure they are licensed. 

2 )  Bring Anything you haven't worn in over a year. If you are not sure what it is, bring it anyway for testing. Don't worry about condition since, in most cases, the gold will be taken to a refinery & melted. Don't forget about the watches that may have gold, watch band lines, single earrings, pearls, coins, and even dental fillings, plus silver jewelry and house wares.

3 )  All testing and weighing should take place in your presence.

4 )  Daily market values for gold are based on pure, 24k gold. You will be paid less for 10k, 14k, 18k, etc. since they include other metals. You should be paid additionally for gemstone and diamonds.

5 ) Be realistic about what you are offered. You will not get what was paid for your jewelry since that retail price included labor, overhead etc. In addition the gold buyer must pay a refining charge and have a little profit margin.

Wednesday, October 30, 2013

What Do The 4 C's of A Diamond Really Mean?

        We often Hear The Basic Guide To Diamond Buying Depends On The Four C's ....
Color
Cut
Clarity
Carat-weight

But How Do Each of These Basic Characteristics Work Together To Create the Best Possible Diamond You May want to Purchase for an Engagement Ring, Wedding Band, or Any Diamond or Gemstone Creation?

      First, The Larger the diamond or its carat-weight the rarer it is. However Size isnt everything. The Better the color the more valueable it is. The greater the clarity, the more beautiful it is although shape is a matter of personal taste, it is the quality of the cut that gives the diamond its brilliance.

     A Larger diamond with poor clarity or color may not be as valuable as a smaller diamond with greater, clarity & color. Although separate qualities, each of the 4 C's work together to indicate the beauty and therefore the value of a diamond.



Monday, October 28, 2013

10 Secrets of Great Retail Jewelry Service

More So Than Ever When Making a Jewelry Purchase, its not only the quality of what you're buying, but also the quality of service you receive from who you're buying from. It's a buyers market so you should be treated with a great deal of recognition and re-assureance from the following points happen the next time you  go shopping for an engagement ring, a wedding band, diamond, or gemstone jewelry etc.

Thursday, October 24, 2013

The Do's and Donts of Store Greetings

    This Holiday Season, it's more important than ever that as a customer, you are provided with a great service from the moment you walk through the door. The sales person should make you feel an immediate sense of recognition with eye contact, a genuine smile and appropriate words of greeting within 5-10 seconds of your visit.

   The words chosen for this initial greeting set the tone for your visit and may or may not create an atmosphere for you to want to make a purchase. "How can I help you?" or "What are you looking for?" are not words you should be hearing.
   
     Instead the sales person should be more focused on you as an individual shopper by greeting you warmly and indicating a genuine desire to provide assistance during your visit by asking; "What brings you in today?" "Where would you like to begin" or "What may I help you find" In this way you can avoid having to say "Just Looking" and instead feel more comfortable in working with the sales person to potentially fulfill your shopping need this holiday season.

Wednesday, October 23, 2013

7 General Guidelines For Marketing Millenials

1. 13-30 Years Old Born in The 1980's-2000's

2. Preference for Experiential marketing, social respocibility with a desire to share information with peers as a way to stay connected with each other.

3. Key values include: Tolerance, social awareness, resposibility, and equality. 

4. Primary personality trait is a strong sense on individuality, never trading key values for image.

5. General Lifestyle qualities: Quiet, Friend Oriented with an overall desire for convenience.

6. Trust Areas
             *Value word of mouth
             *Peer review

7. Distrust
             *Mainstream media

Tuesday, October 22, 2013

5 Basic Steps on How To Be A Successful Manager

Create mutually agreeable achievable, time bound goals

Clearly define tasks and goals

Offer recognition & re-assurance, but don't over praise

Detail tasks to do

Create daily must, should & could be done goals

The overall management goal is to create self directed versus structure oriented employees