Wednesday, October 23, 2013

7 General Guidelines For Marketing Millenials

1. 13-30 Years Old Born in The 1980's-2000's

2. Preference for Experiential marketing, social respocibility with a desire to share information with peers as a way to stay connected with each other.

3. Key values include: Tolerance, social awareness, resposibility, and equality. 

4. Primary personality trait is a strong sense on individuality, never trading key values for image.

5. General Lifestyle qualities: Quiet, Friend Oriented with an overall desire for convenience.

6. Trust Areas
             *Value word of mouth
             *Peer review

7. Distrust
             *Mainstream media

No comments:

Post a Comment