1. 13-30 Years Old Born in The 1980's-2000's
2. Preference for Experiential marketing, social respocibility with a desire to share information with peers as a way to stay connected with each other.
3. Key values include: Tolerance, social awareness, resposibility, and equality.
4. Primary personality trait is a strong sense on individuality, never trading key values for image.
5. General Lifestyle qualities: Quiet, Friend Oriented with an overall desire for convenience.
6. Trust Areas
*Value word of mouth