Men and women have different shopping styles for jewelry. The following should be kept in mind when men shop for jewelry.
1. Men spend 20 minutes or less.
2. Men do not like to be shown too much, too fast.
3. The salesperson should be asking vital questions to help the male shopper make a selection. Who, What, When, Where should be determined about a potential jewelry gift.
4. Other important questions/statements for the male shopper include; "What's her name?", "Does she know you're doing this?", "Are you looking for someone special?", "Is it for a special occasion?" "When do you need it?", "Has she told you what she wants?", "Women love surprises.".
As a general rule, men buy when there is peace of mind and freedom from risk. Women on the other hand buy for fashion style and sentiment.