Of Course some items sold in volume such as electronics are standard in quality and can be purchased from major chains based on price. Fine jewelry however is different and is best purchased from NY Diamond Boutique for a number of reasons.
1) First of all NY Diamond Boutique provides personal connection that is genuine, assuring quality and integrity.
2) Not all diamond, gemstone or gold jewelry in general is the same. Chains & department stores sell what is sent to them in bulk by a separate buyer. We personally select diamonds and gemstones which meet strict guidelines of quality, not to mention custom designing something special for you.
3) Also, consider benefits we offer our customer in addition to the product such as; sizing, appraisal, trade-in, cleaning, etc.