When buying fine jewelry it's not only what you buy, but who you're buying from! Next time you shop for jewelry, check to see if these points are being covered by your sales person as soon as you enter the store
1. Were you greeted within the first 5 to 10 seconds with a genuine smile ?
2. Was the greeting sufficient by making you feel comfortable with a sense that the sales person really wanted to wait on you ?
3. Was the greeting creative ?
4. Was there positive eye contact and body language ?